Course Description
In an increasingly risky business environment a successful management of potential crisis has become a key quality of any executive. This course plans to talk first about prevention and, as a measure of last resort, about the crisis firefighting. The crisis management start well before the crisis occurs and it is about how the organization is built and the type of human relations within. Crisis management is very much about communication: internal and external prior during and after the crisis. Therefore a section of the course will focus on the crisis related internal and external communication strategy. Finally going through the course you will end up with pre assessment of how capable is your own organization of preventing and handling crises.
Course Objectives
- Understand the risk profile of the current business environment
- Understand the vulnerabilities of an decision makers and organizations when confronted with unexpected changes
- Understand the told and processes available to mitigate potential crisis
- Design response strategies when confronted with a crisis
- Understand the internal and external communication strategies
- Using the crisis as a tool for organisational improvement
What you will learn
Day 1
The main features of the current business environment. What makes it more unpredictable than before?
Why is crisis management important?
How to recognize a potential crisis situation? The variables defining a crisis Why are humans scared of crisis? Flaws of our personality design.
Crisis leadership vs crisis management
General and specific sources of risk. Your case.
Organizational functions/departments aiming at risk detection Contingency planning
Day 2
How to recognize the development of a crisis situation
Containment strategies during the crisis
Media relations during the crisis Communication do’s and dont’s
The post crisis actions
About Radu Craciun
Radu is Professor at ASEBUSS since 2016 and currently holds the CEO position at BCR Pensii. Radu is also the President of the Romanian Private Pensions Association, an industry which he led during recent years to overcome important challenges. Radu has graduated a Master in Organisational Behaviour from the University of Hertfordshire, the EMBA provided by ASEBUSS and University of Washington and holds the INSEAD Certificate in Corporate Governance.
On his blog www.raducraciun.ro Radu writes on economic and geopolitical matters.
Calendar curs
November 12 (Day 1)
Online session
18.00 – 20.30
November 19 (Day 2)
Online session
18.00 – 20.30
Course fee: 550 lei/session (No VAT required)
For more information and registration please contact emba@asebuss.ro or 0722 274 555 (Bianca Ioan).
