Alina Papa

AREAS OF EXPERTISE

Marketing strategy, digital marketing, strategic branding customer experience

PROFILE

Alina Papa has over 20 years of experience in brand marketing and communication at global, international and local level, on all aspects related to strategy, tactics, team and budgets management both for B2C and B2B segments. Alina has been Head of Marketing for B2B and Digital Solutions at Bridgestone EMIA in Brussels since June 2019, where she coordinates Brands and Marketing Activities for Europe, Middle East, Africa and India.

Prior to this, Alina worked at Michelin Group HQ in France, where she coordinated Brand Strategy for the entire group’s portfolio and global Social Media activities. Until 2013, Alina held management positions in banking, advertising and automotive industries in Romania and at regional level.

She has a PhD in communication from University Paul-Valéry, France and an MBA with double specialisation, in Marketing and Finance.

In parallel, Alina is also teaching as university lecturer for the Master Communication Programs at French University Paul-Valéry as well as short courses in marketing strategy, digital marketing, strategic branding at ASEBUSS.