Cristina Burlacioiu

Areas of expertise

Business analysis and planning, Research, Competitive Intelligence, Data science, Campaigns management, Data analytics, Statistics

Profile

Cristina graduated 2 MSc: International Business (ASE) and Mathematics & Computer science (Bucharest University) in Romania and has a Ph.D in Cybernetics and Statistics.

Cristina has 20 years of experience in data science, planning, competitive intelligence & research field in various strategy departments in marketing, commercial or digital within strong multinational companies in telecom or financial sector. She was responsible of business impacts of new products/offers/portfolio launches/reshapes, managing quantitative and qualitative analysis, modeling consumer behavior and assuring best forecast and budget hypothesis, planning and model building for best customer targeting. Currently, she is Manager of Digital Care and Analytics tribes at Telekom Romania Communications.

She is co-author of 3 school books: “Basic statistics for economists. Theory and Applications” during her 5 years’ collaboration at Academy of Economic Studies.

Research and interest areas:

Big data and artificial intelligence, Analytics, Digital